About us

Erick Arostegui is a global pharmaceutical marketing leader specializing in bespoke consulting for pharma. With extensive experience in shaping strategy, launches, and customer engagement across the U.S., Latin America, and international markets, he effectively utilizes AI-powered tools to enhance capabilities. Having led major initiatives at Pfizer and Novartis, Erick combines analytical rigor with empathy and real-world insight. He is recognized for his ability to connect deeply with people, elevating teams through positive leadership and coaching, and driving capability building for pharmaceutical companies. Committed to medical affairs upskilling and strategic upskilling, he helps individuals unlock their full potential—always going the extra mile to create meaningful, lasting impact. Contact Erick at erick.arostegui@engage-box.com

Associate Consultant Jaja Santos is a seasoned global pharma executive with extensive experience in hospital and retail portfolios, marketing, and commercial product development. She has successfully led both local and global initiatives, driving revenue growth, operational excellence, and strategic innovation across diverse markets. Known for her visionary leadership and analytical rigor, Jaja excels in integrating market insights into global strategies, leveraging AI-powered tools to enhance decision-making. Her bespoke consulting for pharma has established strong partnerships with key opinion leaders, while she focuses on capability building for pharmaceutical companies. Jaja is also dedicated to Medical Affairs upskilling and mentoring the next generation of talent across the globe. Motivated by a passion for transforming healthcare and unlocking human potential, she continues to pioneer scalable solutions that elevate patients, teams, and the industry worldwide through strategic upskilling. Contact Jaja at jaja.santos@engage-box.com

Associate Consultant Luis Reingruber is a senior leader with over two decades of experience in the pharmaceutical industry, focusing on marketing, market access, and medical affairs across primary care, medical devices, and specialty care — including immunology, multiple sclerosis, and rare diseases. His international career, spanning Latin America and Europe, has fostered a deep, cross-functional understanding of various healthcare ecosystems, effectively connecting strategy, science, and execution with a strong patient-centric mindset. Passionate about talent development and the evolution of the Medical Affairs function, Luis leverages AI-powered tools to drive innovative methodologies that blend strategic thinking, market intelligence, and an empathetic understanding of the patient and stakeholder journey. His motivation is to empower medical and commercial teams through bespoke consulting for pharma, helping them become true strategic partners within and beyond the organization, and enhancing their real-world impact on patients’ lives. At EngageBox, Luis brings a unique perspective by integrating leadership, marketing expertise, and capability building for pharmaceutical companies, along with a strong grasp of the 'why' behind every interaction. This empowers teams to transform capabilities, conversations, and outcomes through strategic upskilling. Contact Luis at luis.reingruber@engage-box.com.

GM and Founder Catalina Triana is the founder of EngageBox, bringing 23 years of pharmaceutical experience across Central, South, and North America. In 2023, she launched EngageBox to transform how pharma teams onboard and upskill through the use of AI-powered tools. Driven by deep curiosity and a passion for learning, Catalina combines her industry expertise with innovative thinking in capability building for pharmaceutical companies to address critical pain points and elevate performance across the pharma ecosystem. Additionally, she offers bespoke consulting for pharma focused on medical affairs upskilling and strategic upskilling initiatives. Contact Catalina at catalina.triana@engage-box.com

Maria José is our Operations Specialist. She is a marketing professional based in Miami, with extensive experience in customer service, administrative operations, and documentation analysis across corporate, legal, and service-driven environments. Her experience spans Venezuela and the United States. Known for her attention to detail, adaptability, and collaborative approach, Maria brings a strong client-centric mindset to her role at EngageBox, supporting internal teams and clients to ensure clarity, reliability, and operational excellence. Contact María at maria.carabano@engage-box.com.

Associate consultant Fernando Bonilla is an accomplished internist and international consultant with over 16 years of experience in the pharmaceutical and healthcare sectors, specializing in digital health, artificial intelligence in healthcare, and health economics. His career spans high-impact leadership roles across multinational pharma, academic institutions, and health systems throughout Latin America and the Caribbean.

Currently serving as Chair of the Artificial Intelligence in Health Community of Practice at RECAINSA, the region’s most influential digital health network, Fernando leads regional strategy and cross-sector collaboration to advance responsible AI adoption in health systems. He is also President of the ISPOR Central America & Caribbean Chapter, where he actively promotes evidence-based decision-making, pharmaco-economic modeling, and sustainability strategies in healthcare.

With a strong foundation in the pharmaceutical industry—including leadership positions in Medical Affairs, Health Economics and Outcomes Research (HEOR), and access strategy—Fernando has successfully driven innovation and policy alignment for major pharmaceutical players. His expertise in pharmacoeconomic evaluations, budget impact analyses, and value communication has informed strategic decisions for public and private stakeholders.

As co-founder of Health Transformers 360, he advises global organizations, ministries of health, and private-sector innovators on scalable, tech-driven healthcare solutions. His work bridges the gap between emerging technologies and sustainable system design, with a firm commitment to improving access, efficiency, and patient-centered care.